How Key Performance Indicators Can Improve Your Online Presence


KPI or Key Performance Indicator metrics translate complex measures into simple indicators, which allow decision makers to quickly and efficiently assess the situation and come up with an answer. For them to work smoothly in your business, you need to bear in mind a singularly key point – all KPI’s need to be actionable. Which means, they should report on the metrics that matter to your organization. While the decision maker might have the final say in deciding on which KPI’s to select (and which to reject), all department heads should be involved in suggesting strategic indicators that would work best for their department.

To understand which kind of KPI would work best for you, you first need to define the site you have. Note, if your company has a website which serves multiple functions, it may be more difficult to identify success measures for the site. Similarly, if your business has more than one website, each website should be treated as an individual entity. It’s also important to remember that KPI metrics should cover a broad spectrum of both financial and non financial goals.

The following are some of the more popular types of business websites we come across today:

Commerce Sites

In this kind of environment, the goal is to get customers to buy goods and services directly online. An example would be or

The KPI’s for this site is fairly simple to identify, as it tally’s with the site’s bottom line goal – to earn revenue. They should include the following:

  • Conversion Rates – While there are multiple ways to measure conversion rates, the most common one is the order conversion rate, which is the ratio of visitors to orders, and the checkout conversion rates which is the ration of visitors who start the checkout process to orders.
  • Average Order Value – This is the ratio of revenue for the site to orders, and it has a direct impact on the sites’ profit margin, so it’s an important measurement to consider.
  • Customer Loyalty – The ratio of new customers to older one. Use this to track how many new customers you attract and how many loyal customers keep coming back.
  • Search Engine Referrals – Search engines like Google, Yahoo and Bing,will send customers to your site. Do you know how many come from there and which search engines send the most visitors over?

Content Sites

Content sites generally rely on online advertising to bring in the revenue. Alternatively, they may be built to promote an offline venture. Either ways, their purpose is to attract the largest possible audience and keep them coming back. News sites like and and sites like are examples of content sites.

The site’s goal is generally to bring in more visitors, thereby increasing the site’s ad revenue. If this is the case, the KPI’s should include:

  • Unique Visitors and Return Visitors – This will give you a quantifiable idea as to how many visitors your site attracts, as well as measure the effectiveness of bringing back return visitors. It forms a large part of your customer loyalty strategy.
  • New Visitor Percentage – The ratio of new visitors to return visitors and how you focus your energy can in large depend on who your site targets.
  • Depth of Visit – The ratio of page view to visits. If your visitors appreciate your content, they spend time on your page and in the long run, increase your ad revenue.
  • Duration of Visit – How long a visitor stays on site will also determine how your brand is perceived and in turn marketed. The longer the stay, the more it speaks of your brand’s effectiveness.

Lead Generation Sites

Typically sales sites fall in to this category. The idea is to get visitors to submit as much information (not too much, as that would put them off signing up in the first place), so that sales representatives can follow up with them.

KPI’s here can overlap with those outlined for an ecommerce site, however, there are other indicators. These include:

  • Sales Conversion Rates – This refers to the number of leads which get converted into sales and it also takes into account sales campaigns that may be held. How does the conversion rate differ now? Another indicator could be the calls made by sales reps each day. How does that convert into leads? Is it worth the salary paid out?
  • Cost per lead – What is the marketing and advertising cost your company has incurred, and how does it compare to the sales brought in?
  • Single access ratio – Do your visitors go past the entry page to the buying page? If not, this might be another important indicator that your entry page needs to be stronger.

Support Site

The support site’s aim is to provide answers to its patrons. Forums work a similar manner, and a good example is that of Sears Community Page. The site may also be the customer service online presence for a business or service. Some of the KPI’s for such a site include:

  • Customer Satisfaction Metrics – This is information collected through online surveys and response forms. Is the customer happy with your products and services? Would he continue to use them? Recommend them?
  • Time spent onsite – This is of course a large indicator of how much the customer enjoys your site, uses it and returns to it. The goal is to make it as quick and easy to use as possible.
  • Returns and complaints – Does the site receive a lot of complaints, negative feedback and comments, a request to return products? By measuring these, you get a good idea as to how your customers feel about your products and services.

While there are many free and paid for tools available, take your time to see how you can best identify, implement and track KPI’s for your own business.

© 2011 Usha Krishnan Sliva


Source by Usha Krishnan Sliva

The Nature of the Internet Marketing Online Business


Since the arrival of the internet, the face of the marketing and advertising business has dramatically changed. The internet has provided an infinitely wide advertisement board where companies all over the world can post their information, product catalog and brochures. With the increasing number of products and services, internet marketing online business has become a growing industry with fair chances of good profit.

Internet marketing, also called e-marketing or online marketing, is the marketing and advertising of products and services on the internet. The definition of what it is depends on because there are several jobs within the field. For example, the owners of a manufacturing company may develop a website that advertises their own products. Some advertisers can be hired to provide ways on increasing the popularity of specific products and services. There are internet marketing groups and firms that work by optimizing website content. Some websites earn by advertising other websites.

There are several forms of marketing that utilize the web. One is e-mail marketing that is the direct sending e-mails from the company to the customers. The e-mails contain new offers and products, updates and promos. However, the biggest deal of e-marketing is focused on website development.

The primary tool and object of internet marketing online is the website. A good website displays the image the company wants to show to the public and the message they want to convey. Its web pages must be easy to navigate through and they must completely show the products and services offered by the company. If the site wants the viewers to be directed to other web pages, their links must be visible and placed at strategic spots. Most importantly, for a website to be effective, it needs people to see its content- the internet traffic. Internet traffic is the subject of competition among all the websites.

Search Engine Optimization (SEO) is a very popular internet marketing strategy. SEO explores the more technical aspects of web page design. It is the arrangement of website content and coding so that it will receive high rank positions when displayed by search engines. Referrals of search engines through SEO are free. To contrast, back then, companies simply pay search engines to include them in the search results but they are not guaranteed of high ranks. There are several firms that offer SEO services for other companies.

Other models of e-marketing include blogging, articles and review writing, and pay per click (PPC). There are sites that host blogs for free so many online marketers, many of those just at home, make use of them to advertise products. Many also post their product reviews on blogs, including referral links. In the PPC system, a company hires several sites to host their links in forms of text or images. The hired sites are paid every time the links are visited by surfers. As a summary, all these methods work if the hosting website receives a good amount of visitors.

Internet marketing is practically a web with interdependent sectors, providing equal number of job opportunities- even to those at the comfort of their own home. That makes the internet marketing online business to continue to be a source of good income despite the tough competition. Experience, knowledge and creativity are required to succeed in this field.


Source by Ewen Chia

Off Page And On Page SEO Latest Innovative Techniques For 2017-18


SEO is one of the most popularly used techniques to attract sizeable traffic and obtain high ranking in the search results (SERP). Webmasters often segregate SEO techniques into two segments; On Page SEO and Off Page SEO.

What is meant by On Page SEO?

On Page SEO can be referred to as all the activities conducted within a website like description, title, keywords, content, linking, etc. On Page SEO technique means designing and building a website so that it is search engine friendly.

What is meant by Off Page SEO?

Off Page SEO can make any website largely visible and popular over the internet. It gives the website high visibility and improvises its position in the SERPs.

While optimising your portal or website, there are numerous factors to be considered for gaining optimum website performance. According to search engine optimisation agency experts, both On Page and Off Page techniques are equally important and can do wonders to strengthen your online marketing strategy. The combination of both off page as well as on page techniques can give you excellent positive results.

Essential components or factors of On Page SEO used by the best SEO company webmasters are as follows:

  • Superior Content – This includes good quality and original content that consists of blogs, articles, info-graphics, and high-quality pictures. A website with low-quality images and poor content has no chance of surviving in the competitive online world.
  • Internal Links – The term internal linking refers to a process of creating links within the website pages. This helps the search engines ascertain the primary web pages and other pages. Internal linking facilitates easy navigation within the website and stalls the visitors for a while.
  • Giving Titles and Short Descriptions – A unique title and a Meta description is necessary to distinguish your website details from other websites. During the search results, only the main gist and title of your website is visible to the users. Therefore, it has to be short yet descriptive.
  • Formatting the Website – Formatting a website is the main feature of On Page SEO. Optimisation of original images using ALT tags and giving importance to main content over secondary content, these things are looked after during formatting. Without correct formatting, a website loses its sheen; all primary and secondary content would be jumbled and mixed up.
  • Uniform Resource Locator – URL structure is the most crucial part of any On Page SEO strategy. The permanent links i.e. the URL of every page are used to describe the web pages to both the search engines and the visitors. A URL has to be factually correct and very relevant to the website theme. It should also be short, crisp and expressive.

Let us consider some best Off Page SEO techniques popularly used by search engine optimisation services for this year:

  • Social Networking Sites – If you want your business to flourish and get popular, communicating with a wide range of audience through social media platforms is the best tactics. The more back links you gain, the more chances you get for development and growth of your business.
  • Submission to Forums – It is essential to make a connection with an online forum community that relates to your site’s ideology. Replying to threads, answering to queries, giving out helpful suggestions are some of the ways to connect with a forum community.
  • Submitting Articles – Make a detailed research and try to submit all your articles in a high-quality Page Rank article submission directory. For that, your content needs to be original, unique and classy. Poor quality content with useless keyword stuffing may get out-rightly rejected. The articles also should have the perfect titles and slotted in a relevant category.
  • Submitting Videos – If you desire to optimise your website with images and videos, then you have to find popular video submission portals. It is important to provide the correct title, Meta tags and descriptions, and appropriate reference links before the submission. Video submission sites have high PR and they can provide your website with best quality back links.


Source by Yash Pal Singh

Has Cleaning Turned Into a Hobby – Home Cleaning Hobby


For many people home cleaning has turned into a hobby. Besides the obligation it obviously is, there are some cases in which homeowners actually feel well when doing the chores, tasks that will seem like quite hard and bothering for most of the people. Learn how cleaning becomes a hobby, why, and whether it is good or bad to actually enjoy doing the housework. Is there much to worry about or is it absolutely normal – there are many points of view which can be taken into account and this article will try to include them all.

Cleaning as a Hobby – Points of Views

The two aspects of the cleaning hobby include the psychological view, that some will claim to be something people are born with, and the more simple one that explains it with habits acquired at some stage.

-When talking about the psychological point of view do not mistake the cleaning obsession and it turning into a hobby. There are many past studies that claim that people with mental illnesses had desire for cleanliness – whether it is for their home, their body or everything getting in touch with them. If cleaning has turned into a hobby, and it has nothing to do with the more serious case, this is probably to the condition in which the person has grown up. It has everything to do with education.

-A person that enjoys to clean his/ hers home is most probably a habit developed over time – this is because every family wants to have a clean, tidy and organised residence. It is absolutely normal that if a person has spent a fortune on a house or apartment, that he/she will want to keep the place neat, clean and well-maintained.

Having Such a Strange Hobby – Good or Bad

-Not many will argue, as it certainly is good to have a clean home. However, there are some cases in which too much attention is paid to details that do not need it.

-This is where the cleaning hobby becomes bad – clean regularly, clean everything, but only when it is needed. It is not bad to enjoy it but do it responsibly and with measure.

Finding a better hobby is what most people would advise.

In conclusion, no homeowner can avoid the housekeeping duties – if you want to have a proper lifestyle, there is little excuse for not having an orderly residence.


Source by Barry M Mcdonald

What is a Search Engine Article Directory?


A search engine article directory can help you to further advertise your business. Article submission involves positing information for viewers to read. Millions of people are online every single day looking for information. They find it most of the time in articles that are well written and informative. That encourages them to find out what the writer of those articles is all about.

Article submission is one of the most effective methods of reaching a particular market online. Therefore you should be in the habit of submitting articles on a regular basis. Setting a goal of adding a couple of new articles every single week can help you to gain the additional traffic you are looking for. These articles can also help the public to recognize you as an expert and to trust you. Then they will be more likely to purchase what you offer.

Using a search engine article directory is very easy. Once you create your account you can just cut and paste your articles into the different sections. Some of them only ask for the title and the body. Others ask for that plus the keywords you want identified and a summary of the article.

It is important that you follow all of the policies and procedures of a particular article directory. That way your articles will be published. The specifics can vary somewhat in the areas of what you can include, the length of the articles, and even how many articles you can submit per week. Online articles are important ways to reach people so don’t put off getting started with it.

It is very simple to submit articles once you are familiar with those guidelines. You will get motivation from the article directory once publishing has occurred. Typically this is 3 to 5 days after you submit the articles. If you get into the habit of submitting online articles each week though you will quickly have a constant flow of materials out there.

Article marketing is highly effective as it also increases your rankings in the search engines. That is important as you don’t want to be buried several pages down when someone is looking for information on a particular topic. Try to think of the keywords that people are likely to search for.

When it comes to your writing, you can cover any topics that your target market will be interested in. Keep a notebook handy so you can jot down new ideas as they come to mind for future articles. You can also hire freelance writers to take care of your article marketing needs. They can write the materials and even submit articles on your behalf.

Such writers are very inexpensive and you can find them on freelance sites. They have the time for such writing as well as the skills to offer clear information that is well written. These free articles are you best method of reaching an audience. If you aren’t taking part in article marketing then you are passing up a significant method for you to get more traffic.


Source by Alpine Laurel

Types of OLAP Servers


“What kinds of OLAP servers exist?” OLAP servers present business users with multidimensional data from data warehouse or data marts, without concerns regarding how or where the data are stored. However, the physical architecture implementation OLAP servers must consider data storage issues. Implementation of a warehouse for OLAP processing includes the following.

Relational OLAP Server

There are the intermediate servers that stand in between a relational back-end server and client front-end tools. They use a relational or extended DBMS to store and manage warehouse data, and OLAP middleware to support missing pieces. ROLAP servers include optimization for each DBMS back end, implementation aggregation navigation logic, and additional tools and services. ROLAP technology tends to have greater scalability than MOLAP technology.

Multidimensional OLAP Servers

These servers support multidimensional views of data through array-based multidimensional storage engines. They map multidimensional views directly to data cube array structure. The advantage of using a data cube is, it allows for indexing to pre computed summarizes data. Notice that with multidimensional data stores, the storage utilization may be low if the data set is sparse. In such cases, sparse matrix compression techniques should be explored.

Many MOLAP servers adopt a two level storage representation to handle sparse and dense data sets: the dense sub cubes are identified and stored as array structures, while the sparse sub cubes employ compression technology for efficient data storage utilization.

HLOP Servers

The hybrid OLAP approach combines ROLAP and MOLAP technology, benefiting from the greater scalability of ROLAP and faster computation. For example, a HOLAP server may allow large volume of detail data to be stored in a relational database, while aggregations are kept in separate MOLAP store.

Specialized SQL servers

To meet the growing demand of OLAP processing in the relational databases, some relational and data warehousing firms implement specialized SQL servers that provide advance query language and query processing support for SQL queries over star and snowflake schemas in read only environment.

“So how data are actually stored in ROLAP and MOLAP architecture?” As its name implies, ROLAP uses relational tables to store data for online analytical processing. And in MOLAP data is stored in cubic form.

SAP is software organization that is using OLAP servers to develop its intelligent software. Because of this technology data mining and web mining is possible. Three dimensional reports are generated that are very helpful for management to dish up their decisions. These software are far more reliable and intelligent than the software that were in the days gone.


Source by Toqeer Raza

Personal Branding: The Lighthouse Branding Model


More and more people are talking about the importance of personal branding, both in career searching and in career development. Effective personal branding not only makes you stand out from the crowd to employers and recruiters, it can also increase your job security by communicating your value as a leader and team player to your organization.

What is personal branding?

Personal branding is the process of identifying the unique and differentiating value that you bring to an organization, team and/or project and communicating it in a professionally memorable and consistent manner in all of your actions, both online and offline, to all current and prospective stakeholders in your career.

The Lighthouse Personal Branding Model

The lighthouse is a great model for breaking down the branding process into four key steps: the foundation, the beacon, the tower and the beam.


Your foundation is your unarguable strengths and experience in your chosen area. To identify your own foundation, write down the strengths that differentiate you from the rest and ask your friends, family and colleagues/managers to do the same for you. Identify the top three to five overlapping strengths that support the career direction you want to pursue.


Your beacon is the memorable and consistent communication of your strengths and experience. Now that you have identified your foundation, it’s time to create your beacon by finding a word or phrase that represents these strengths and can become your brand. Develop a short pitch that can follow your brand, describing your strengths in more detail. Ensure that your word or phrase is versatile and can change with your direction.


Simply put, your tower is your visibility, reach and presentation, both online and offline, which support the beacon. This is really everything you do to proactively build your personal brand. The higher you build your tower with your efforts, the more visible you will be to potential career stakeholders. Here are some ways to proactively build your brand and credibility in front of your target audience:

  • Create a LinkedIn profile and follow the suggested steps to complete your profile 100 percent, making sure you include your personal brand and pitch in your subtitle and summary sections.
  • Create a Google account and profile for improved search engine optimization.
  • Include your personal brand on your resume, cover letter, business cards, email signature, voicemail message and across your other social networks, such as Twitter and Facebook.
  • Consider creating a personal website/blog site where you can house all of your information, including experience, education, skills, honors, entrepreneurial efforts and more.
  • Start your own blog with a unique point of view on your industry/area of interest.
  • Contribute value in your book or product reviews, your tweets, your comments on other blog posts, your own blog articles or articles for print publications, your discussions in LinkedIn Groups and your advice via LinkedIn Answers or other forums.
  • Start a company full-time or on the side with relevant and valuable products/services/resources for the industry.
  • Publish and offer print and/or electronic publications.
  • Get quoted in the media by joining HARO (Help a Reporter Out) and contributing advice, experiences and insights to writers and journalists seeking expert sources.


Your beam is your career direction and more active personal branding and career search strategy. It involves you gaining and projecting a strong understanding of where you want to go, what you want to pursue and how you will pursue it. First, you need to determine what functional area, geography and industries/companies you want to target. Then, you need to actively network your brand with potential career stakeholders. Here are some ways to start:

  • Join associations or networking groups within your industry and attend events to meet new contacts and build your target network. Be sure to share your personal brand with those new contacts.
  • Conduct informational interviews with target network contacts (whether or not you’re seeking a job) and share your personal brand with them in your introductions.
  • Find ways to bring fellow industry thought leaders together on a project or at an event.
  • Find ways to contribute to the projects or events of fellow industry experts.
  • Get recommended on LinkedIn and display testimonials from customers, clients and partners

Personal Application

I used this model to help develop my own personal brand during my MBA career search. Having identified my foundation to be my endless energy, out-of-the-box creativity, relationship building and problem solving, I looked for a word that could pull all of those strengths together into one memorable brand message. The beacon I chose was “generator” as I generate energy, creativity, relationships and solutions to problems. I was pursuing a career in marketing and brand management, and therefore, I became a brand and marketing generator. I proactively built my tower by incorporating my brand directly into my online profiles, my resumes and my entrepreneurial efforts. I then took a more active approach, targeting the “beam” by incorporating my personal brand in my interview responses, networking introductions and informational interview outreach. It was this process that helped me successfully secure my current employment, and this model continues to help guide all of my professional and entrepreneurial ventures.

As you create, build and improve on your personal brand, keep the lighthouse in mind as a visual model and guide to personal branding success.


Source by Chris A. Perry

iLearning Global Shutdown – Why Did This Top Company Shut Their Doors and What They Should Do Now!


Recent breaking news in the MLM world is that the network marketing company, iLearning Global has shut their doors. But why did this company shut down? What happened to bring such a seemingly successful company to have to make such a drastic decision? Read on to explore the reasons behind the iLearningGlobal shutdown.

Who are they?

iLearning Global was an mlm and network marketing company, founded by Brian Tracy, which marketed personal development and business training products to their members. They provided videos of trainers and speakers, ebooks, live webcasts and audio programs. Representatives promoted the business opportunity through the traditional network marketing method of direct sales and referrals.

The iLearning Global Shutdown:

The company officially closed their doors on March 17, 2010 due to a lack of competitive edge and market demand as the majority of the information they marketed was freely available elsewhere. This has of course been a huge blow to the members of iLearning Global and many of the members are now being forced to look elsewhere to bigger and better things.

What iLearning Global Reps Should do next:

The best solution I can give for anyone facing tough times such as a company shutdown is to look online for a more automated and “recession-proof” system that will be able to stand the test of time. The internet has proven itself to be a viable tool and business industry for any entrepreneur looking to create a long term income source.

During times like these when many mlm companies have been forced to shut their doors, it becomes even more crucial to be absolutely certain that you have teamed up with an Internet Marketing program that will have the tools and resources needed to show you how to brand yourself and not just a company or a product. You will never go away and people always follow people. So if you learn the right strategies to develop a brand around yourself you can have assurance that the business and team you are working so hard to develop will always have stability and you can continue to rely on your own track record no matter what may have happened to the particular products or services that you are marketing.

The iLearning Global Shut down was very unfortunate but for the members with an entrepreneurial spirit it may prove to be just the push they needed to ensure that their future in business and marketing will be even more exciting as they learn to better market themselves with clever online marketing techniques and strategies.

Top Internet Marketing School and Mentoring Program:

The best solution will be to team up with an Online Marketing School that specializes in teaching all the top Internet Marketing Techniques such as article and video marketing, social media networking and keyword research for search engine optimization in order to ensure that you will develop a stellar brand and be able to drive continuous, qualified traffic to your websites! The best part is that they actually pay their members up to $900 US per day to refer new students to their program!


Source by Shawn Stoik

Three Challenges Facing Tour Operators on Line


For a long time now, prospective travelers have had the ability to search, find and make their basic flight and hotel reservations on-line. Only recently has it been possible for these same travelers to book their destination products, such as sightseeing tours and attraction tickets on line as well. Despite this trend, however, there is still no primary distribution system; which means that most travelers have to visit many different individual websites in order to purchase their destination products.

For a tour operator, one of the most important goals is to sell seats. The challenge is how to sell more seats and what systems to use to manage those sales. There are several challenges facing individual tour operators providers when choosing to sell their products through their website or through a booking portal. The first challenge is deciding what kind of solution to use. There are primarily two types of on line booking systems available. One is stand-alone, which means that it is installed directly on a website, the other is hosted, which means it is installed and managed by another company. Generally speaking, stand-a-lone booking engines require an upfront license fee and require the tour operator to have access to a hosting facility, IT expertise, and the ability to install and manage the software.

The key benefit to a stand-alone solution is that the tour operator has complete control of their system and can customize it to fit their specific needs. The biggest disadvantage of a stand-a-lone system is that the tour operator’s products are only available from their website and cannot be distributed openly. Stand-alone systems can also be very costly, requiring both software and specialized hardware. Hosted solutions are sometimes referred to as “software as a service” solutions and are rented on a monthly basis. Because hosted solutions are shared by many users, they are generally lower cost, although not always, and do not support customizations. Although some solutions support distribution of products through a branded portal website, very few actually allow for the open distribution of destination products through some kind of global distribution system.

The second major challenge for tour operators is deciding whether to use a system that charges a flat fee or a commission. This can be a tougher challenge to overcome because both hosted and stand-alone systems charge both flat fees and commissions. So once the tour operator has chosen a technology, they must decide if the cost of the system is appropriate. The benefit of a commission based system is that there is generally very little cost to the tour operator until a sale is made and then the tour operator pays on average about a five percent commission on the sale of their products through the system. In some cases, the commission can be as low as one percent or as high as twenty-five percent. This may seem attractive because there are no upfront or ongoing costs, but the costs of a commission based system can quickly add up. Flat fee systems are more difficult to find because, for some reason, they are not the norm for the travel industry. Flat fee systems charge a regular monthly fee and a flat booking fee, generally between twenty-five cents and one dollar per booking. When compared with a commission based system, one might see why the the flat fee system is so attractive. A tour operator selling ten bookings a week with a retail value of a $350 per booking using a commission system which charges 10% would cost the tour operator $1,400 per month, compared to a flat fee system charging forty dollars per month and seventy-five cents per booking.

The third and perhaps most important challenge is how to distribute products through multiple on line and off line sales channels while managing inventory. This challenge is surprisingly not that difficult to overcome, primarily because there are so few choices for tour distribution systems. The major GDSs do not currently support destination products and are focused almost exclusively on the distribution of major airlines, hotels, and cruises. There are other consumer based tour product websites that will sell products on behalf of tour operators, however in almost all cases, these tour booking websites are simply travel agencies that charge a hefty commission or require exclusive net pricing. The best option for the tour operator is to find a system that allows them to manage their inventory, streamlines their sales process, gives them the ability to sell through their own website, and provides an underlying distribution network that allows them to resell their products through both on line and off line sales channels.

In summary, there is an immense number of tour operators who have not yet taken the leap to software based solutions for inventory, sales, and customer management. Although the number of solutions that provide some or all of these requirements is growing, they all present their own strengths and weaknesses. The best and most flexible solution would present itself as a hosted solution with an integrated distribution system. The solution would allow tour operators to manage their inventory, bookings, customer information, and provide lots of reporting. Ideally it would be a flat fee system that charges a monthly fee based on the operator’s volume of bookings rather than charging a commission.

The system would, however, still allow the operator to set commissions on products that are sold through third party resellers, so that they can compensate their sales peoples appropriately. It would have an integrated consumer booking engine that would give the tour operator options for customizing the look of their website. Lastly, the system would also have an open application interface that would allow more technologically savvy operators to totally customize their consumer booking experience and integrate products in unique and interesting ways.


Source by Stephen Joyce

The Advantages and Disadvantages of IT Outsourcing


India has emerged as one of the preferred destinations of outsourcing projects, services and operations, mostly from the domain of IT (Information Technology) and ITES ( Information Technology Enabled Services) in multiple industries like Healthcare, Advertising and Media, Aviation, Travel etc. The country has young, talented and relatively cheap workforce which yield the envious blend of quality and cost-efficiency. However, outsourcing is not always laden with advantages but there are some disadvantages too.

Advantages of Outsourcing to India

Perfect quality: The Indian firms practice stringent quality measures, at par with the global standards, so the projects and services do not have any quality compromises.

Lesser cost: The cost of resource in India is way too less as compared to the developed economies. This helps in significant cost reduction for the firms that decide on outsourcing to India.

Familiarity with Global Languages: Most of the resources are well versed in spoken as well as written English. This helps in a clear communication which is essential for the successful management and completion of the projects.

Focus on Key Business Areas: Outsourcing other process like customer care, back-end etc can help to control the diffusion of focus. This way, firms and organizations can concentrate on areas of key competence.

Disadvantages of Outsourcing to India

Every coin has two sides and outsourcing to India has some flip points too, thus vindicating the notion.

Exposure to risk: Though it seldom happens, but if the project is left in mid-way then there is very little a company can do besides taking legal action. The risk becomes larger in case of assembly-line process where the next step depends on the previous step that has been outsourced.

Scope and Budget enhancement: If everything has not been clearly mentioned then there are chances that the project will escalate its scope. This can result in painful delays and cost increment.

Communication Problems: Although most resources are adept in English, still there might be some problems caused by misinterpretations.

Reduction in Employment: This is a major issue that has seen much opposition on outsourcing. If the projects are outsourced then it means they have been done at the cost of the resource of the native country.

However, the huge benefits of outsourcing to India dwarf the disadvantages which are the reasons that outsourcing has always seen an upward trend.


Source by Maggie Sottero